Sometimes you want to rep your fandom without wearing a t-shirt that says “I love Batman” all across the front. There aren’t a lot of geeky clothes out there for men that are acceptable to wear to your grandma’s 90th birthday party or a work function with the CEO of your company. That’s where Hero Within comes in.

This new fashion collection offers heroic style for everyday geeks. Created by Tony Kim, the San Diego Comic Con guru behind fan-favorite site Crazy 4 Comic Con, this line of menswear will soon become every fan-boy’s wardrobe staple.
“As fanboys, we’ve grown up settling for limited and boring nerd style- graphic tees and hoodies. While our passion hasn’t changed, our fashion needs have. HERO WITHIN apparel was designed to be sophisticated while shamelessly embracing our geeky side. We hope everyday you can celebrate your hero within.” -Tony B Kim, Founder and CEO

Hero Within will exclusively be open for pre-orders at 8:00 PST July 6 through July 31 (or until capacity is reached). The store will reopen at a future date, and the entire collection will be available at San Diego Comic Con (location to be announced on the Hero Within official site).

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