Hero Within launches sophisticated, geek-chic menswear line

Sometimes you want to rep your fandom without wearing a t-shirt that says “I love Batman” all across the front. There aren’t a lot of geeky clothes out there for men that are acceptable to wear to your grandma’s 90th birthday party or a work function with the CEO of your company. That’s where Hero Within comes in.

Hero Within batman
Hero Within

This new fashion collection offers heroic style for everyday geeks. Created by Tony Kim, the San Diego Comic Con guru behind fan-favorite site Crazy 4 Comic Con, this line of menswear will soon become every fan-boy’s wardrobe staple.

“As fanboys, we’ve grown up settling for limited and boring nerd style- graphic tees and hoodies. While our passion hasn’t changed, our fashion needs have. HERO WITHIN apparel was designed to be sophisticated while shamelessly embracing our geeky side. We hope everyday you can celebrate your hero within.” -Tony B Kim, Founder and CEO

Hero Within Green Lantern
Hero Within

Hero Within will exclusively be open for pre-orders at 8:00 PST July 6 through July 31 (or until capacity is reached). The store will reopen at a future date, and the entire collection will be available at San Diego Comic Con (location to be announced on the Hero Within official site).

Hero Within The Flash Jacket
Hero Within

Follow Hero Within on Twitter, Facebook, and Instagram for updates and news. 


Liz & Lindi

Pure Fandom was created by fangirls and best friends, Liz (Pochop) Prugh and Lindi Smith. Their site - along with several other expert fan contributors! - brings you updates and breakdowns on shows like 'The Walking Dead,' 'Game of Thrones,' 'The Originals', and more. Liz & Lindi have written for Entertainment Weekly, AOL, HelloGiggles, and frequently host Comic-Con panels around the country. They are dedicated to putting a comedic and fun twist on all things fandom.

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